Rise

Invisible back-office model: let the agent be the brand

Shaan describes Guy Gal's company Rise, an invisible back-office brokerage that targets top 1% real estate agents, spins up their own branded storefront, handles compliance, and charges ~15% instead of the traditional brokerage's 50% cut. He proposes the same model for insurance.

“he's like, look, through technology I can make a more streamlined brokerage And what I could do is I can be a hidden back office for any agent. So you're the agent, your, your name is Alex, you know, Alex Rompero. Well, you could just be the Rompero Group and you could build your brand as the, as the storefront. Forget Caldwell Banker, you don't need those guys. I will be the, the back office.”

Steal thisBuild an invisible back-office for the people already at the point of sale (agents, brokers), let them brand the storefront, and undercut the legacy middleman's cut.