Ro

A 'Hims for testosterone' D2C brand around a taboo topic

Shaan urges incubating a TRT subscription company, copying how Hims and Ro built trusted consumer brands around taboo topics like erectile dysfunction and balding via D2C Facebook advertising. He thinks the TRT market is even larger.

“You peaked on day one of this TRT subscription company because you see what Hims and Ro have done where they took the same thing, a taboo topic like erectile dysfunction or, you know, early, early balding, and they basically created a top, like, consumer brand that built trust, and they went crazy building a D2C brand on, you know, through Facebook and advertising around that topic. And this is, I think, an even better, uh, business because it is— I think the market is actually larger for something like this.”

Steal thisTake a taboo health topic, build a trusted D2C brand with Facebook ads, and subscribe customers like Hims/Ro did.