Smithy Couture

Sam's Haitian-immigrant mother-in-law built an $80 throw-pillow store doing $15-20k/mo

Sam explained a basic sales funnel (CPM, click-through, CAC) to his mother-in-law Smithy on a 2-hour drive, not expecting her to act. She launched Smithy Couture, a fancy $80 throw-pillow business now doing $15,000-$20,000 a month.

“She has a store now that's doing like $15,000, $20,000 a month in revenue. And I'm pretty proud of her because I'm so used to people like, I'm like, I'm not even going to waste my time talking to you. I know you're not going to do any of this. But so this woman, her name's Smithy. She's my mother-in-law. I love her to death. She started a pillow, like a throw pillow business, which neither you and I probably care about, but it's like fancy $80 throw pillows, which are decoration.”