Stake

Stake.rent: rent cashback to build renter loyalty

Sam describes Stake, built by a creator of Amex/airline rewards programs with no real-estate background, paying renters a few percent cashback for on-time rent — reframing the common 'one month free' concession as a loyalty mechanic that lowers landlord defaults.

“what I like is a guy with no experience in real estate, but experience with human behavior, being around loyalty and looking at different places to apply that. That intrigues me.”

Steal thisTake a loyalty-program playbook from one industry (Amex) and apply it to an adjacent one (rent cashback) as an outsider.