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The un-cheatable accountability product

Sam contrasts coach-based accountability apps like Stick, where you can lie about your food, with the glucose-monitor challenge: the hardware makes cheating impossible, which is what makes it work. He admits he lies to his nutrition coach about Costco samples.

“So, but that's an old school company. They've been around for at least a decade. And so it's not quite effective because you can cheat. This is the only service I've done that you can't cheat. Now, this is the upside, which is It's super effective now with my nutritional coach. I take pictures of my meals and they look at my reports. I lie sometimes.”

Steal thisDesign accountability products around a measurement the user physically cannot fake, not self-reported logs.