SurveyMonkey

Rev paid $400K for the Rev.com domain

After failing to acquire circle.com (which Jeremy Allaire later used for his Bitcoin wallet company), Chicola spent $400,000 to buy the Rev.com domain — a huge chunk of the company's assets at the time, justified as a drop in the bucket if the company succeeds and a resellable asset if it fails.

“I don't know if I've disclosed, but I'll say it now for fun, we spent $400 grand on the name.”