Synergy Sports

Synergy Sports: cameras on backboards, sold to all 30 NBA teams

Shaan marvels at Synergy Sports, which just installed cameras on backboards in all 30 NBA arenas to capture court-movement data, then sells the proprietary dataset back to teams that can't afford to be the only ones without it.

“And so these guys, literally just by installing cameras on the backboard in all 30 arenas, they now have something that's proprietary that they can sell for millions of dollars to NBA teams. Just to say, hey, here's, here's a data set that you can go and hopefully make better scouting decisions or game plan decisions based off of.”