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The Challenge

reality IP to license for live events

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In the moments

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Idea

Survivor World Tour: turn TV challenges into a live carnival

Shaan pitches taking reality-TV IP (Survivor, The Challenge) on the road as a traveling carnival where fans pay to attempt the actual challenges, ex-players appear, and everything is built for shareable photo content.

We need to create the Survivor World Tour where you go city to city and you set up the Survivor events that you've seen on TV and you see, can you do it? Can you hang? What will this do? Survivor super fans have a deeper way to connect with you. They'll pay, you know, shut up and take my money because I love the show.

Steal thisLicense entertainment IP and stage its iconic challenges as a traveling, Instagrammable live experience.

EP 177 · 47:25 · SHAAN
Read at 47:25
mfmindex.com№ 0177-2845