Framework
Make coworking sticky with shared interest, not just good desks
Pesek's view: the consumer side doesn't matter much if you pick good locations, but to get members to stay over a year you need stickiness, and the best source of stickiness is shared interest (e.g. The Wing for women). Mine Facebook Groups and Meetup for built-in fan bases.
“You have to figure out how to make your consumers incredibly sticky. And the only way that he could find that can make it sticky is you have to have shared interests. So for example, you know, The Wing.”
Steal thisBuild coworking around a shared-interest community (find them on Facebook Groups or Meetup) so members stay over a year.
Idea
Female as a differentiator: rebuild big categories for women
Shaan's thesis that you can create a whole new product by taking an existing category and gearing it strongly toward women, citing Bumble (dating), The Wing (co-working), and a Solo Female Traveler Network doing $1M+/year by layering female-oriented tours on a Facebook group. Underdeveloped categories include media and financial services.
“Yeah, I just wrote that because I was like, dude, there's so many products that if you just said it's that, but really geared towards women. I think you can make a whole new product just off of that.”
Steal thisTake a big existing category (banking, media, credit cards) and rebuild it authentically for women, avoiding the patronizing 'girl boss' tone customers hate.