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Topps

licensed-card incumbent

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’19’202’213’22’23’24’251’264
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Shows up most in
#189Second-hand E-commerce, Door-to-door Sales, and Live Show Recaps1×

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Andrew WilkinsonPerson1×Burford CapitalCompany1×EthercardsCompany1×GawkerCompany1×Hulk HoganPerson1×Jason CalacanisPerson1×LaMelo BallPerson1×LeBron JamesPerson1×

In the moments

1 linked receipts
Idea

Athletes minting their own cards to own the IP and upside

Shaan's big insight on LaMelo Ball's NFT: traditional cards are licensed to Panini/Topps and the individual player gets no cut of a $200k LeBron card sale, so no incentive to promote. By minting his own card, LaMelo owns the upside and will push it to his millions of followers.

“LeBron doesn't get a cut of that transaction because he didn't issue it.”

Steal thisHelp talent issue and own their own collectibles so promotion and upside finally align.

EP 189 · 32:09 · SHAAN
Read at 32:09
mfmindex.com№ 0189-1929