Idea
Meet-and-greet car rental: keys at arrivals, AC already running
Airport car rental is worst in the first 20 minutes: queueing at the desk, hunting for the car, no instructions. Rory would happily pay £100 extra for a service that meets you at arrivals, carries your luggage, hands over the keys, explains the car and pre-cools it.
“Now, in some cases, I would literally happily pay 100 quid if the deal is we meet you at arrivals. Okay? We take the luggage to the car. We hand you the keys. We answer your questions about how the car works. If, by the way, they also turn the air. Now, you could do this with electric cars. If they also turn the air conditioning on ten minutes in advance.”
Steal thisFind the unmeasured, painful first minutes of a service and charge a premium to fix just that part.
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