uBuyiBuy

Hung up on by the marketing director, he cold-called the boss and won 30 restaurants

Launching group-buying site uBuyiBuy in Hong Kong, Danny Yeung was cursed out and hung up on by a restaurant group's marketing director, so he cold-called the owner, Sandeep. Sandeep doubted the model but signed all 30 of his restaurants because Danny had refused to give up. That one deal filled a month of daily deals and became the reference that won other groups.

“Danny, hey, Danny, I don't think your business is gonna work in Hong Kong because why would I give 50% off to customers and I only get 25% of the check? All right. Right. But you know what? Because, you know, you called me after my director of marketing hung up on you and we're still here, I'm gonna work with you and give you all of my 30 restaurants and sign you up. And he did that because he knew, you know, I didn't give up.”

Steal thisWhen a gatekeeper rejects you, go one level up and lead with the persistence; then use the first big logo to sign the rest of the market.