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UPS

incumbent whose 25% franchise fee you skip

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Shows up most in
#837The $30M app that lets you invest like a politician1×#176with Codie Sanchez - Buying Distressed Assets, Real Estate for Cheap & How to Network Like a Pro1×

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In the moments

2 linked receipts
Tactic

Unreasonable Hospitality: the glove-box gift card and the $20 contest

Will Guidara's cheap hospitality tricks that scale beyond fancy restaurants: a Ford dealer hid a $15 Starbucks card in every glove box with a surprise note; a UPS store owner ran a weekly $20 contest for the most hospitable act, which transformed the whole culture and drove referrals.

“Let's put a $15 Starbucks gift card in the glove box of every car. And we're going to put a note that says, we wanted to— whenever you go to open this glove box, we wanted to surprise you with something special.”

Steal thisEngineer one small, unexpected 'wow' moment into the customer journey; run a cheap weekly staff contest for the most hospitable act.

EP 837 · 35:33 · SAM
Read at 35:33
mfmindex.com№ 0837-2133
Idea

Pack-and-ship centers: skip the franchise fee, the money is in the mailboxes

Codie pitches building an independent pack-and-ship center (think FedEx/UPS without the 25% franchise fee). The real profit isn't taping boxes — it's renting the little PO box mailboxes out front.

“So this is pack and ship centers. So basically think FedEx, UPS, except get rid of the franchise fees because that's 25% of your, your profit off the top. And instead you just put, you know, Sam and Sean's Shipping Center on the front of it.”

Steal thisOpen an unbranded pack-and-ship store to dodge the 25% franchise fee, and make your margin on rented mailboxes, not box-taping.

EP 176 · 15:07 · CODIE SANCHEZ
Read at 15:07
mfmindex.com№ 0176-907