Virgin

Virgin-style: license your audience's brand to operators who build the business

Like Virgin licensing its brand to a cruise CEO, an audience business (e.g. The Hustle) could raise a fund, find operators who know hotels or experiential agencies, and joint-venture: supply the brand, audience, and capital in exchange for ~5% of revenue and ~30% equity while the operator builds and runs it.

“We will give you the capital and we will market and we will give you our brand. And we want 5% of revenue and we also want to own, you know, 30% of the equity. And you guys build the hotels.”

Steal thisMonetize an audience by licensing your brand plus capital to expert operators for ~5% of revenue and ~30% equity, and let them build the business.

The Branson playbook: build a personal brand that ladders the company

Hetrick's next vision is to take a page from Richard Branson — grow a personal brand (randyhetrick.com) that helps the company brand do things it can't on its own, and vice versa, laddering the two up together like Branson did with Virgin.

“I'm working on a randyhettrick.com website right now where some of my stuff that— my next big vision is to take a page out of Richard Branson's handbook and basically figure out ways to grow my brand that can help the brand that I gave birth to do things that maybe it can't do and vice versa. You ladder yourselves up just like he's done with Virgin.”