← All companies

Wait But Why

team's red-pill content advice

14 transcript mentions
Mentions over time
14 total · by year · from the transcripts
’19’201’21’222’232’243’251’265
14
mentions
2
receipts
0
numbers
2
episodes
By type
2
  • Take1 · 50%
  • Framework1 · 50%
By speaker
2
  • Guest1 · 50%
  • Shaan1 · 50%
By topic
4
  • Newsletters2 · 50%
  • Marketing / Growth2 · 50%
Shows up most in
#211with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash1×#184Making Millions Improving Mobility, How to Beat Linkedin & Why You're Early Even When You're Late1×

Comes up with

most-shared episodes
AmazonCompany1×AngelListCompany1×Ben PatrickPerson1×Bill SmithPerson1×BufferCompany1×CalendlyCompany1×CanvaCompany1×ConvertKitCompany1×

In the moments

2 linked receipts
Take

Publish 'when it's ready,' not on a frequency

Julian argues the best creators (Wait But Why, Paul Graham, Everyday Astronaut) deliberately don't publish on a set frequency, with slogans like 'new post every sometimes.' Forcing creative genius onto a deadline is a trap; they publish only when they truly have something to say.

“Wait But Why, or Paul Graham, who I mentioned earlier, Everyday Astronaut, right? What they all have in common is they don't publish content on a set frequency. Like, literally, the slogan for waitbutwhy.com, this great blog that people love, is new post every sometimes. At the end of the Everyday Astronaut videos, they'll be like, the next video will be out when it's ready. And like, Paul Graham will post at a very erratic schedule. And what they all have in common is they're publishing when they truly have something to say.”

Steal thisIf your content depends on originality, publish only when you have something to say rather than chaining yourself to a posting cadence.

EP 211 · 38:54 · JULIAN SHAPIRO
Read at 38:54
mfmindex.com№ 0211-2334
Framework

The red pill content strategy: tell people the truth society denies

Shaan relays advice from the Wait But Why team: the best way to build a content brand is to give people 'red pills' — claims that contradict what society tells you, then explain the real truth. Knees Over Toes Guy is the perfect example: everyone says don't put your knee over your toe, and he built a brand on the opposite.

“And he basically said that's what the best way to build your content brand is by giving people red pills. So people, you know, people think one way or society tells you X, I'm going to tell you the truth and here's why. And so that's what Knees Over Toes guy did. It's a perfect red pill. Everybody says don't move your knee over your toe. I'm the Knees Over Toes guy.”

Steal thisBuild a content brand on one contrarian 'red pill' that flips a widely-held belief in your niche.

EP 184 · 29:53 · SHAAN
Read at 29:53
mfmindex.com№ 0184-1793