Wake Up Warrior

Manhood rites-of-passage retreats

Sam argues American men lack a rite of passage into manhood, fueling 'voluntary suffering' experiences. He cites Wake Up Warrior, where men live like Navy SEALs for 5 days, doing ~$50M in revenue.

“There's this one thing called like Wake Up Warrior, I think it's called. I, I met a guy at a conference and he has this thing where grown men come and they live like a Navy SEAL for like 5 days. Right. And he was doing like $50 million in revenue.”

Steal thisSell men a structured 'rite of passage' experience: voluntary suffering, toughness, and belonging packaged into a multi-day retreat.