Idea
A nostalgia licensing middleman for dead '90s brands
Shaan's twist on IP licensing: build a company that buys cheap options on dormant but nostalgic brands (Warheads, JNCO Jeans, No Fear) and resells the license to existing manufacturers. You never make the product yourself, just broker the brand equity.
“another idea is to create the nostalgia licensing company, and all it does is it goes and buys options on these brands and then it peddles them to existing makers of products. And it just says, hey, why don't you use— we have this portfolio of nostalgic brands. You could choose one of these that fits kind of your product category or whatever, and you could just be the middleman. Basically, you buy, buy cheap options on these brands and then you sell them at a kind of a retail price if you can.”
Steal thisOption dormant nostalgic brands cheaply and license them to manufacturers who supply the product.
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