Website Grader

Website Grader: build a diagnostic tool that makes people realize they need you

Dharmesh built Website Grader as an internal tool to score prospects' sites, then put it online where tens of thousands used it. The lesson: a free diagnostic for your industry isn't a lite version of your product — it's the thing that makes buyers realize they have a problem.

“the power of building a diagnostic tool for your industry is immense, right? This is the thing that— so Website Grader was not the solution. So it's not like a freemium thing. It's like, oh, we're giving you a lightweight version of HubSpot. It was the thing that made you realize you needed HubSpot, and that was super valuable.”

Steal thisBuild a free diagnostic/grader for your industry that scores the prospect's current state and surfaces the problem your product solves.