Weee!

Weee!: niche grocery delivery for ethnic foods is a real wedge

Shaan profiles Weee!, an Asian grocery delivery startup that raised $82M and 200 employees by serving an underserved cuisine, then generalizes the playbook: take a popular category and niche it down to a specific ethnography.

“So these guys crush it. They've raised $82 million. So at first I was like, oh, this is interesting. Like, this is a potential investment.”

Steal thisTake a mainstream category (grocery delivery, dating, meditation) and rebuild it for a specific, underserved ethnic or religious community.

Weee! 7x'd revenue to ~$280M after expecting $40M

Sam reads Weee!'s growth numbers: $16M revenue in 2018, an expected $40M in 2019, then a 7x jump that put them near $280M.

“'18 revenue, 2018 revenue was $16 million, 2019 they said they expected $40 million, and then they 7x'd revenue from, from the expected $40 to, uh, What's 7 times 40? Yeah, like 280. Holy shit. So they're growing like crazy.”