World 50

World 50 does hundreds of millions with a login-only site and letters

Sam says World 50, a private community for senior executives at large companies, does hundreds of millions a year in revenue with a website that's essentially just a login page. It wins a large share of members by mailing striking letters to executives, which inspired Hampton's gift-mail campaign.

“World 50 is a community for Fortune 5000 executives. It does hundreds of millions a year in revenue. If you go to their website, you will not see anything about it other than like a login. And the way that they get a large percentage of their customers is sending mail, like really cool letters to executives.”