Zevia

The all-in trait that fuels addiction also fuels entrepreneurship

Sam frames the same obsessive, go-all-in personality that made him an alcoholic as the engine behind his entrepreneurial success. He treats extreme tendencies as a trait to channel, not just suppress.

“I love to go all in on stuff. I get obsessed about things. I can get addicted to things very easily, and those attributes are also what can be part of being an alcoholic and having substance addictions. And I had that and I overcame it and I wanted to talk about that. And interestingly, what made me addicted to alcohol is actually what has made me a pretty successful entrepreneur”

Steal thisChannel your all-in obsessive streak into your work instead of letting it run your vices.