Idea
Negotiator-as-a-Service for buying a car
InsideCarBuying.com charges a flat fee and money-back guarantee to find and negotiate the cheapest matching car for you. Sam sees a sole-proprietor business begging to be re-packaged and marketed better.
“He scours the web, finds cars that match that criteria, and then negotiates for you and says, all right, this is the cheapest one. And if he can't get you a good deal or you can't save at least the $400 or $500 that you pay him, you get your money back. And it's so fascinating that this exists because it actually doesn't sound that challenging.”
Steal thisTake a tired sole-proprietor negotiation service, put lipstick on the brand, and resell it nationwide as a slick solopreneur business.
Idea
Inside Fundraising: an agent to negotiate your VC round
Founders are great builders but bad at the fundraising dance against expert VCs. Shaan pitches a service where the founder pitches the business but a hired negotiator handles terms, valuations, and all the firms at once.
“I will go in, I'll explain my business to you, I'll tell you why it's so great, I'll answer all your questions about the business. But in terms of the round, talk to my agent, right? Talk to, you know, Inside Fundraising. And, uh, Inside Fundraising is gonna do the actual negotiation on terms, valuations, and handle all 10 firms I'm talking to.”
Steal thisBuild a negotiation agent for founders: they pitch the story, you handle terms and valuation across every firm at once.
Tactic
Why Negotiator-as-a-Service is a no-brainer to pay for
Shaan and Sam's category insight: services that only take a cut of the money they save or win for you are frictionless to sell because the incentives are aligned and the buyer can't really lose.
“So I think there's a lot of this, this whole category is actually really, really cool. And the reason why it's cool is if you do a good job, it's a no-brainer to pay you money.”
Steal thisPrice a service as a share of the savings or upside you create, so the buyer feels zero risk of overpaying.