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Mentioned

Andrea Baxter

marketing manager who pitched Starbucks

2 transcript mentions
Mentions over time
2 total · by year · from the transcripts
’19’20’211’22’23’24’25’261
2
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  • Number1 · 50%
  • Story1 · 50%
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  • Guest2 · 100%
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2
  • Marketing / Growth2 · 100%
Most quoted in
#12The 1-800-GOT-JUNK Story1×#0Greatest Hits #5 - The 1-800-GOT-JUNK Story1×

Comes up with

most-shared episodes
1-800-GOT-JUNKCompany2×Brian ScudamorePerson2×StarbucksCompany2×Sweaty startupsConcept2×Waste ManagementCompany2×AirbnbCompany1×BlockbusterCompany1×CarMaxCompany1×

Key numbers

1 figure
10M cupsBranded Starbucks cups distributedEP 12 · 21:19 · BRIAN SCUDAMORE · Andrea Baxter · 1-800-GOT-JUNK · Starbucks

In the moments

2 linked receipts
Number

1-800-GOT-JUNK on 10 million Starbucks cups for free

A marketing manager pitched Starbucks a 'The way I see it' quote from Brian. The 1-800-GOT-JUNK brand ended up on 10 million Starbucks cups for free, born from another 'Can You Imagine' wall idea.

$10M
Branded Starbucks cups distributed · cups
“The 1-800-GOT-JUNK brand ended up on 10 million cups with Starbucks for free because Andrea Baxter had the freedom to conceive something unusual and big that she wanted to make happen. And she did. The quote was, you are what you can't let go of.”
EP 12 · 21:19 · BRIAN SCUDAMORE
Read at 21:19
mfmindex.com№ 0012-1279
Story

A marketing manager's vision board put the brand on 10M Starbucks cups

Marketing manager Andrea Baxter wrote a 'Can You Imagine' goal of getting on a Starbucks cup; she pitched their 'The way I see it' campaign and landed Scudamore's quote - 'You are what you can't let go of' - on 10 million cups for free.

“The 1-800-GOT-JUNK brand ended up on 10 million cups with Starbucks for free because Andrea Baxter had the freedom to conceive something unusual and big that she wanted to make happen and she did. The quote was, "You are what you can't let go of."”
Greatest Hits #5 - The 1-800-GOT-JUNK S… · Jun 2021 · 28:16 · BRIAN SCUDAMORE
Read at 28:16
mfmindex.com№ 0000-1696