Andrew Finn

Find your red pill: the one truth only you can hand people

Andrew Finn (Wait But Why) told Shaan that to build an audience you need a 'red pill': the truth you've uncovered that people aren't hearing elsewhere, like Pomp hitching his wagon to 'Bitcoin is the way.' Shaan compares it to comedy, where a great joke is just a truth well told.

“What are you handing society that they're not hearing everywhere else? What's the truth that you know that you've uncovered? It's just like comedians. Comedians do the same. A funny joke is just a truth well told. I think that's the same thing for people who want to build an audience. You gotta figure out what is your red pill.”

Steal thisBefore building a following, identify the single contrarian truth you'll be known for repeating.