Brent

Ghost Town Living: buying a $2M abandoned mine town and documenting the rebuild for YouTube

Brent, a partner of Ryan Holiday, bought a 500-acre abandoned mine town in California for roughly $2 million and documented converting it into a hotel on YouTube under 'Ghost Town Living.' Every video gets around a million views, proving that radical life commitment generates massive organic content reach.

“Where is that? California. And then the pandemic hit and Brent, who was kind of the main guy leading the charge, he was like, screw it, I'm gonna go live in that town. And now he has a YouTube channel with millions of followers. And if you go to YouTube and type in ghost town living, every single one of his videos gets a million views. It's crazy.”