Dana Beers

Zillion Beers: a cameraman built a $1.6M merch brand on Twitter in 10 days

Barstool cameraman Dana, told by Dave Portnoy to stop trying to make 'zillion beers' a thing, bet he could sell merch. The bet escalated to $1M in 5 days for a $100K prize — and he sold $1.6M of Zillion Beers merch in 10 days, almost entirely via Twitter, growing from ~1,000 to ~150,000 followers.

“So he created a brand essentially on the fly, Zillion Beers, and in 10 days sold $1.6 million in merch. And throughout this process, pretty much the, the way in which they sold merch was pretty much all Twitter. And so I was watching, like, as a marketing person, I was looking at— Dana went from having 1,000 followers on Twitter to whatever he has now, maybe 150,000 followers on Twitter in 10 days.”