David Buss

Tall poppy syndrome: why men resent conspicuous status

Citing evolutionary psychologist David Buss, Tai Lopez argues men are wired to resent visible displays of status by other men, a pattern with names across cultures. He uses it to explain the hatred his Lamborghini videos drew.

“Dr. David Buss, an evolutionary psychology professor, one of my mentors, he told me, Tai, men have always been bothered by conspicuous status of other men. It's a classic. In Australia, they call it tall poppy. In Sweden, They call it fjanteloven in Scandinavia. You're not supposed to show, yet Sweden has the most billionaires per capita.”