Eben Pagan

The ebook that looked like a scam: $4K to $70K/month in two months

Clemens recounts dismissing mentor Eben Pagan's Double Your Dating ebook as a scam, then watching sales climb from $4,000 to $17,000 to $70,000 a month, which convinced him to beg for a job.

“And he goes, well, I actually sold $4,000 worth of ebooks last month. I said, okay, you know, not bad. I talked to him a month later, he sold $17,000 worth of ebooks. I talked to him a month after that. He'd sold $70,000 worth of ebooks. So at this point I was like, okay man, I'm coming to work for you. I'll shine your shoes. I'll get your coffee. I'll wash your car, whatever you need. I don't care if it's a scam. I just need to know how you're making $70 grand a month selling these ebooks.”

Copywriting as a college education: 3 years of audio in the car

Clemens explains how he replaced formal schooling by listening only to Jack Trout, Al Ries, Good to Great, and Gary Halbert audio in his car for three years while running Eben Pagan's info-product incubator (Altitude).

“By this time I was proficient in copywriting and marketing. I was— that became my college education. I didn't listen to music in my car for 3 years. I only listened to like audio cassettes by Jack Trout and Al Rize and Good to Great and, you know, Gary Halbert shit.”

Steal thisReplace your commute music with audiobooks and lectures in one skill until you've mastered it.