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Floyd Mayweather

Khabib has more Instagram followers than him

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In the moments

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Story

Jake Paul's 'Gotcha Hat' triple-pump PR stunt

Jake Paul stole Floyd Mayweather's hat at a press conference; when it went viral he rushed 'Gotcha Hat' merch onto his store and sold out, then tattooed 'Gotcha Hat' on his leg for a third wave of press — milking one stunt for repeated free attention.

He has his merch guy create gotcha hat hats, puts it up on his store, sells out of gotcha hats, gotcha hat hats. And then he gets a tattoo on his leg that says gotcha hat and posts that. That goes viral that Jake Paul got a tattoo of the thing that just happened. So he got a double pump. A second pump of news PR out of it.
EP 183 · 8:20 · SAM
Read at 8:20
mfmindex.com№ 0183-500
Billy

Khabib: undefeated, ~$100M earned, more followers than Mayweather

Shaan profiles Khabib Nurmagomedov, the devout, modest Dagestani fighter who went 29-0 in the UFC, amassed 23 million Instagram followers (more than Floyd Mayweather), and per his dad earned roughly $100M as the most famous Muslim athlete since Muhammad Ali.

What's interesting is he got super popular. So he has 23 million followers on Instagram. He has more followers than Floyd Mayweather. Um, he has made— his dad estimated that he made about $100 million total because because there's a billion Muslim people out there and he became the most famous Muslim athlete since Muhammad Ali.
EP 123 · 1:00:06 · SHAAN
Read at 1:00:06
mfmindex.com№ 0123-3606