Gwyneth Paltrow

Shaan's $5-10K crystal store flash brand that broke even in a weekend

Shaan recounts spinning up an e-commerce crystal store as a weekend 'business hookup,' inspired by celebrities like Adele, Gwyneth Paltrow, and the Kardashians crediting crystals. He spent $5-10K, broke even and made a small profit, then got bored and moved on.

“And so I created an e-commerce store for crystals, and I tried it for a couple weekends, and I spent $5,000, $10,000 booting this thing up, and I broke even, and I even made a little bit of profit. And in the end, I sort of got bored of the hookup and was ready to move on with my life. But I kind of validated that this idea could kind of work.”