Jacob Greenfeld

Jacob Greenfeld's Bootstrap MBA: build in public, learn by shipping

Shaan celebrates indie builder Jacob Greenfeld, who ships small tools like GumSpy (a leaderboard of top-selling Gumroad products) and runs a self-styled 'Bootstrap MBA', publicly building a bunch of businesses over a year to learn by doing.

“He's doing what he's calling a Bootstrap MBA, which is like, how do I learn business through trying to bootstrap a bunch of projects over this year? And it's gonna cost me money. Maybe I'll make some money, maybe I'll lose some money, but I'm definitely gonna learn about business by building a bunch of businesses this year. And I'm gonna publish as I go.”