Lil Miquela

Lil Miquela, a virtual influencer, to make ~$11M this year

Shaan describes Brud's virtual Instagram star Lil Miquela (1M+ followers) charging $8,500 per sponsored post for brands like Calvin Klein and Prada, with an estimated $11M in earnings for her creators in 2020 — at 100% margin since there's no human star to pay.

“So basically they were saying Lil Miquela charges $8,500 per sponsored post. She's done promotions for Calvin Klein, Prada, other, you know, fitness brands. Um, they, you know, they estimate that Lil Miquela will make $11 million for their— for her creators this year.”

Virtual influencers: 100% margin stars you fully control

Shaan lays out why virtual influencers are a business: no revenue split with a human, full control of the storyline, no brand-risk from mistakes, they don't age, and you can spin up new stars cheaply. During COVID they kept producing 'out and about' content human stars couldn't.

“hey, this is great, like we don't have to split the revenue with the star, uh, we don't have to worry about them making a mistake and like messing up their brand. Like, we fully control the star, we get 100% of the profits, as you know, full profit margin here. And And, you know, they don't age, they don't, they don't go bad, uh, you know, we can use them to build other stars and they have no ego about it because they're nothing, you know.”

Steal thisLaunch a fully-controlled virtual influencer to capture 100% sponsorship margin with no human-star risk.