Framework
Every app needs one of the seven deadly sins
Balaji relays Michael Moritz's framework that every breakout consumer app maps to a deadly sin: Tinder is lust, Twitter is wrath, Google is sloth, DoorDash is gluttony. The lesson: deliver a visceral, instantly explainable benefit ('a newsletter that pays you').
“you know, Moritz talks about this half-jokingly as, you know, every app needs one of the seven deadly sins, you know, like lust, greed, sloth, gluttony, wrath, pride, uh, I forget the other ones, right? Um, but it's things close, right? Tinder is lust, right? And Twitter is wrath.”
Steal thisHook users with one visceral, instantly explainable benefit (a deadly sin), not a long-term abstract promise.
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