Michael Phelps

Celebrity-branded alcohol and on-brand fitness hotels

Sam argues celebrity alcohol is the best name-licensing play because a $50 bottle can be repurchased monthly (citing Conor McGregor's ~$100M Proper Twelve stake). He also pitches that an athlete like Lance Armstrong or Michael Phelps should launch on-brand fitness-focused hotels with branded pools and workout instruction.

“I think alcohol is the best one because you can charge $50 for a bottle of a certain type of alcohol., and there's a chance that someone will want to buy that many times a month. So I think alcohol is interesting.”

Steal thisWhen licensing a name, pick a high-price, high-repurchase product (alcohol) or a category that's genuinely on-brand for the person.

The Olympic lifestyle trap: greatness can be miserable to live

Shaan argues the Elon Musk / Michael Phelps path of extreme stress and sacrifice is more fun to watch than to live. He calls it an 'Olympic lifestyle' and says he'd refuse all the gold medals rather than endure what Phelps did to win them.

“They live what I call an Olympic lifestyle. It's like, I think Michael Phelps is dope. When I heard what Michael Phelps's life was like while he was training to be Michael Phelps, I was like, that's a trap. That's miserable. I would never want to do that. Like, you can give me all the gold medals. I don't want that.”