Nir Eyal

Nir Eyal's GEM: every startup is a three-legged stool

Shaan relays Nir Eyal's model that a business stands on three legs — Growth, Engagement, Monetization. Startups start with zero, a good one nails two, and two legs gives you a real shot at figuring out the third.

“He goes, every business is like a three-legged stool. You have growth, you have engagement, and you have monetization, GEM. And he's like, you know, when you start your startup, you have none. You just have like, you know, a stool with no legs. And then you need to get your first leg on there.”

Steal thisBefore raising money, make sure your startup has at least two of growth, engagement, and monetization nailed.