Reed Hastings

Send the host the guest email you wish you'd received

Shaan preps for a podcast appearance by emailing the host in advance with how to pronounce his name, a one-line positioning of who he is, 5 controversial beliefs, and 3-4 crazy stories the host can pull from. Treating yourself like a product you must explain to a customer made the show much better.

“And so I sent him the letter that I wish I got from a guest, which I was like, hey, I'm pumped, you know, here we go. Here's some things that'll help you, you know, make this a good show. And I was like, you know, first, like, my name, here's how you pronounce it, because that's always a thing. It's like, here's what your listeners need to know about me kind of in a nutshell. It's like, I'm the guy who blank.”

Steal thisBefore any podcast or pitch, send the other side the brief you wish they had: name pronunciation, your one-line positioning, 5 hot takes, and 3 stories they can pull from.