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Mentioned

Scooter Braun

discovered Bieber on YouTube

10 transcript mentions
Mentions over time
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’19’202’21’22’233’24’25’265
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  • Marketing / Growth1 · 50%
  • Acquisitions / M&A1 · 50%

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In the moments

2 linked receipts
Story

Scooter Braun discovered Justin Bieber on YouTube with under $100K saved

Scooter Braun got his start as a college club promoter working with Jermaine Dupri's mom's label. At 22, with less than $100K saved, he found a 7-9 year-old boy singing and playing guitar on YouTube, flew him to Atlanta, and signed him. That kid was Justin Bieber.

He finds this guy on YouTube. Who is a little kid. He's like 7, 8, 9, 10 years old, and he's playing the guitar, and he's playing a guitar, and he's singing. And Scooter goes, this kid's going to be a home run, he's going to be a winner. So he flies this kid and his mom down to, uh, Atlanta, and he goes, I want to manage you.
EP 205 · 20:08 · SAM
Read at 20:08
mfmindex.com№ 0205-1208
Number

Scooter Braun's Ithaca Holdings sold for $1.05 billion

Scooter Braun sold Ithaca Holdings to Korean entertainment conglomerate HYBE (owner of BTS rights) for $1.05 billion. He had earlier acquired Big Machine, holding Taylor Swift's masters, for $300 million.

$1050M
Acquisition price of Ithaca Holdings · USD
So they sold for $1.05 billion and he had acquired that Big Machine, like, label thing with Taylor Swift's rights for $300 million back then.
EP 205 · 21:04 · SHAAN
Read at 21:04
mfmindex.com№ 0205-1264