Thomas Korte

The bait-and-switch ad: approve a clean ad, then swap the creative

Because new LinkedIn ads were manually reviewed but editable after approval, Jack submitted an innocent ad, then swapped it for one showing the AngelPad founder's face urging connections to pass along an 'urgent message' linking to his pitch video.

“So basically I would create like an innocent looking ad, um, just targeting whatever, and then I'd change it after they approved it, um, because otherwise they wouldn't have approved it. So basically the and it said, it had a picture of the founder of AngelPad's face and it said, "Do you know Tomasz? We've got an urgent message we need to get to him. Click here."”