Tony Hawk

Tony Hawk fired his marketers over a roll of toilet paper

Jordan Harbinger recounts Tony Hawk discovering his marketing agency had put his name and face on toilet paper, joking they could sell anything with his brand on it. Hawk fired them on the spot for not valuing his brand.

“And it was a roll of toilet paper with Tony Hawk's name, face, and logo on it. And he goes, what the hell is that? And the guy goes, oh yeah, anything we put your name and face on does so "well, we were joking that we could put your face on toilet paper and we'd still be able to sell it." And he fired them on the spot because it was clear that they didn't value his brand, which I thought was a funny story.”

Steal thisGuard your brand: walk away from any partner who treats your name as a commodity to slap on anything.

Tony Hawk fired his marketers over a toilet paper roll

Jordan Harbinger recounts a Tony Hawk story: at the height of his video-game fame, Hawk walked into his marketing team's office, spotted a roll of toilet paper with his name, face, and logo on it, and fired them on the spot for not valuing his brand.

“And it was a roll of toilet paper with Tony Hawk's name, face, and logo on it. And he goes, what the hell is that? And the guy goes, oh yeah, anything we put your name and face on does so "well, we were joking that we could put your face on toilet paper and we'd still be able to sell it." And he fired them on the spot because it was clear that they didn't value his brand”

Tony Hawk fired his agency over a toilet paper roll with his face on it

Jordan Harbinger recounts Tony Hawk firing his marketing team on the spot after spotting a roll of toilet paper bearing his name, face and logo. The team had joked his brand was so strong it would sell even on toilet paper, which signaled to Hawk they didn't value his brand.

“And it was a roll of toilet paper with Tony Hawk's name, face, and logo on it. And he goes, what the hell is that? And the guy goes, oh yeah, anything we put your name and face on does so "well, we were joking that we could put your face on toilet paper and we'd still be able to sell it." And he fired them on the spot because it was clear that they didn't value his brand”