Wayne LaPierre

The membership-group recipe: bond, enemy, leader, rituals

Shaan's playbook for building a passionate membership group: a common bond, a shared enemy, a charismatic leader/face, and rituals. He cites the NRA's Wayne LaPierre and Charlton Heston's 'from my cold, dead hands' as the model.

“You need an enemy, I think. So a good example of a really good group like this is the NRA, right?”

Steal thisWhen building a community, engineer a common bond, a named enemy, a recognizable leader, and repeatable rituals.