Will Guidara

Unreasonable Hospitality: the glove-box gift card and the $20 contest

Will Guidara's cheap hospitality tricks that scale beyond fancy restaurants: a Ford dealer hid a $15 Starbucks card in every glove box with a surprise note; a UPS store owner ran a weekly $20 contest for the most hospitable act, which transformed the whole culture and drove referrals.

“Let's put a $15 Starbucks gift card in the glove box of every car. And we're going to put a note that says, we wanted to— whenever you go to open this glove box, we wanted to surprise you with something special.”

Steal thisEngineer one small, unexpected 'wow' moment into the customer journey; run a cheap weekly staff contest for the most hospitable act.