24 Hour Fitness

Buy 24 Hour Fitness IP, relaunch as a digital fitness app

Shaan extends the dead-brand playbook to fitness: buy bankrupt 24 Hour Fitness's brand and active-member database, white-label a workout app like Sweat or Freeletics, and relaunch it as a digital fitness brand riding the existing name and customer list.

“we're going to buy the 24 Hour Fitness IP and we're going to take it to a digital fitness brand. And you basically rip off either the Sweat app or like Freeletics or one of these like workout apps. And you like basically white label the app experience, but you combine that with the 24 Hour IP and customer database.”

Steal thisPair a bankrupt brand's name and member database with a white-labeled app to launch a digital version of a dying physical business.