Bonsai Mirai

Bonsai Mirai: a $20/mo bonsai livestream as active meditation

Sam highlights Bonsai Mirai, a creator who is 'the Bob Ross of bonsai trees' charging ~$20–30/month to watch him trim bonsai. The site draws 20,000–50,000 visitors a month with 230 videos and 360 hours of education, positioned as an alternative to Headspace.

“So you pay $20 a month or $30 a month and you get to watch him do bonsai trimming and people are loving it. And I looked at his traffic and he has peaked in April and he is getting somewhere between 20,000 and 50,000 people people a month coming to this website”

Steal thisTurn a calming niche hobby into a paid livestream subscription positioned as 'active meditation' rather than a course.