Away

Product company vs marketing company: be Peak Design, not Away

Peter contrasts product-first companies with marketing-first ones: Away sells a brand and lifestyle over a fairly generic white-label suitcase, while Peak Design leads with the product and lets brand follow on its heels.

“We are not like Away. They are— they're a marketing company first. They are selling a brand and a lifestyle first. We allow our brand and lifestyle to follow behind on the heels of the product. The actual Away suitcases, it's a totally fine suitcase, but it's nothing nothing at all special really.”