Climate Neutral

Climate Neutral: a certification label to make offsetting the norm

Realizing any business could offset its full footprint cheaply, Peter co-founded Climate Neutral, a nonprofit running a 'Certified Climate Neutral' label so demand for verified offsets grows until consumers reject products that lack it.

“And then here's this, this situation where if everybody did it, if everybody bought verified carbon offsets for their business, climate change goes away.”

Steal thisBuild a trust label that aggregates many small buyers into a market signal, creating demand a fragmented supply side will rush to fill.