Credit Karma

Credit Karma sold for $8 billion as a lead-gen play

Sam frames Credit Karma as the giant version of lead gen: hook users with a free credit report, recommend credit cards, and collect ~$100 per card affiliate. It just sold for $8 billion, and he bets it does around a billion in sales.

“Credit Karma, I don't know what they do in revenue, but they just sold for $8 billion. I bet they did 1, I bet they did a billion in sales. And what their hook was, we're gonna get you to sign up for a report, a free credit report, and we're gonna recommend credit cards for you to use, and they'll make $100 per credit card affiliate we get, they get.”