Fluent

Fluent Media cloned The Penny Hoarder by hiring its own employee

Sam recounts how publicly-traded performance marketer Fluent ripped off The Penny Hoarder: they copied the site and articles, ran Facebook traffic at a penny per click for $0.20 in signup value, and according to the lawsuit even hired a Penny Hoarder employee to learn the playbook.

“They just copied the website, copied the articles, and then they threw it on Facebook and they drove traffic to an article that said, here are the 100 best ways to save money. And they did the math so they could get a click for a penny or they could get a click for a dime. And each person who came, they would make $0.20 because that's the conversion rate of which people would sign up.”