Curology

Decouple pharma R&D from the consumer brand

Suli predicts a next generation of consumer health brands (like Hims and Curology, but for diabetes, cholesterol, blood pressure) that own the brand and customer experience while someone else does the R&D.

“What if you could kind of decouple those things? So somebody else is doing the research and development, but you're building the consumer brand and consumer experience to go do that thing.”

Steal thisBuild a consumer brand on top of off-the-shelf medical R&D for serious chronic conditions.