Number
UFC does ~$900M revenue at 30% EBITDA, fighters get just 20%
Endeavor's IPO exposed the UFC's financials for the first time: revenue grew $700M → $875M → $900M (2018-2020) with ~30% EBITDA margins. Fighters take home only 20% of revenue versus the roughly 50/50 split in the NFL and NBA.
$900M
UFC annual revenue (2020) · USD/year
“So $700 million, $875 million, and then $900 million last year. Wow. So very close on revenue, but their margins are a lot better than you think. So you were saying $200 million. Yeah. So, so their margins are about 36%. So they have 30% EBITDA on their product, which is very good. Fighters only get 20% of revenue. Every other major sport, NFL, NBA, it's closer to 50-50.”
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