Fox

ESPN pays UFC $300M/year for media rights, up from Fox's $168M

The UFC's broadcast rights jumped from $168M/year on Fox to $300M/year when they moved to ESPN — and that $300M of media rights makes up a third of the UFC's ~$900M annual revenue.

“so it's the Fox deal was $168 million a year and then the ESPN deal was $300 million a year. And that actually paid off pretty big because of their $900 million in revenue, $300 million comes from the media rights. The rest comes from merchandise, events, pay-per-view, sorry, ticket sales, all that good stuff.”